Adesewa Owoeye is a Brand Strategist and Identity Designer based in Lagos, Nigeria, with 10+ years of experience working at the intersection of brand, product design, and strategic innovation. She helps people, businesses, and products build clear, resilient brand identities that stand out, save money by eliminating the costly cycle of constant rebranding, and scale smoothly through every stage of growth. She does this through strategy-led design, closing the gap between strategy and design execution. Sewa currently leads the Design and Innovation Management Lab at Africa Fintech Foundry, Access Bank, where she aligns design with business goals to drive innovation and venture realisation. Some of her notable projects include the NGN351Bn Rights Issue platform, the FIRS FCY collections portal, which added over $325Mn to the bank’s treasury, and an Innovation Culture initiative that trained 600+ executives and generated 300+ ideas in 2025. A first-class graduate of Obafemi Awolowo University, she is the founder of DSGN From 9 to 19 (a creative tech literacy initiative for children and teenagers), a strategy coach on Coachli, and the author of seven books so far.