What is Etsy's current policy on AI-generated digital products?

Etsy has restricted certain AI-generated digital products since 2025. Enforcement varies, but creators selling AI-generated artwork, coloring pages, prompt packs, and templates have reported listings being removed or flagged. Etsy's policies are subject to change; check Etsy's seller handbook for current rules. Coachli has no AI content restriction.

Can I sell on Etsy and Coachli at the same time?

Yes. Many sellers list a curated selection on Etsy for marketplace discoverability and run their full catalogue on Coachli for higher margins. There are no exclusivity rules on either platform.

How does Etsy's listing fee work?

Etsy charges $0.20 per listing, which renews every 4 months or when you sell out. If you list 100 products and they renew every 4 months, that's $60/year in listing fees alone, before any sales.

Can I migrate my Etsy customer list to Coachli?

Etsy does not provide customer email addresses to sellers in the same way other platforms do, due to their marketplace model. To migrate, add a buyer-facing message asking customers to sign up for your email list or join your Coachli storefront for exclusive offers. Direct CSV export of customer data is not standard on Etsy.

Does Coachli have any marketplace browse traffic?

No. Coachli is a creator-direct platform, not a marketplace. You bring your own audience (email list, social media followers, SEO traffic). The benefit is higher margins and full control over your customer relationship.

Which platform is better for high-ticket products ($100+)?

Coachli, almost always. The fee gap widens as product price increases. A $100 product on Coachli costs $7.50 in fees. On Etsy: $0.20 listing + $6.50 transaction + $3.25 processing = $9.95+. For digital products especially, where you control your audience, Coachli wins on higher-ticket items.

Can I sell physical products on Coachli?

Coachli is optimised for digital products and services. For physical goods that need shipping, fulfillment, and inventory management, dedicated ecommerce platforms like Shopify are better-suited. Coachli's strength is sessions, digital products, and live classes.

Coachli vs Etsy for digital products: where should you sell in 2026?

Etsy has marketplace traffic. Coachli has lower fees and no listing limits. Honest comparison for creators choosing between (or using both).

Coachli vs Etsy comparison for digital product sellers in 2026

For creators selling digital products in 2026, Etsy and Coachli serve different needs. Etsy offers marketplace discoverability (organic browse traffic from buyers searching the platform) but charges $0.20 per listing, 6.5% transaction fee, and 3% plus $0.25 payment processing for an all-in cost of approximately 9.75% plus listing fees. Etsy has also restricted AI-generated digital products since 2025, and ongoing enforcement varies.

Coachli charges 7.5% on USD sales with no listing fees and no AI policy restrictions, but provides no marketplace browse traffic. Many digital sellers use both: Etsy for discoverability, Coachli for higher-margin repeat customers.

At-a-glance comparison

See how Coachli and Etsy stack up side by side on fees, features and traffic.

Feature	Coachli	Etsy
Listing fee	$0	$0.20 per listing
Transaction fee	7.5% (USD)	6.5%
Payment processing	Included in transaction fee	3% + $0.25 per transaction
All-in fee on a $20 product	$1.50	~$1.95 + listing fee
Marketplace browse traffic		Yes, significant
AI-generated products allowed		Restricted since 2025
Recurring customer tools	Built in	Limited
Multi-currency (Naira, etc.)	Yes, native	USD-focused
1:1 sessions and live classes
File delivery	Automatic post-purchase	Manual or via app
Best for	Higher-margin repeat customers, multi-product creators	Marketplace-driven first-time discovery

Pricing math: real examples

Coachli vs Etsy fees at different volumes and product prices.

Scenario 1: 10 digital products at $20 each = $200 in revenue

Etsy: ($0.20 listing × 10) + (6.5% × $200) + (3% × $200) + ($0.25 × 10) = $25.50 in fees
Coachli: 7.5% × $200 = $15

Coachli saves $10.50 (about 52% lower fees).

Scenario 2: 50 digital products at $20 each = $1,000 in revenue

Etsy: ($0.20 × 50) + (6.5% × $1,000) + (3% × $1,000) + ($0.25 × 50) = $117.50
Coachli: 7.5% × $1,000 = $75

Coachli saves $42.50.

Scenario 3: 100 digital products at $20 each = $2,000 in revenue

Etsy: ($0.20 × 100) + (6.5% × $2,000) + (3% × $2,000) + ($0.25 × 100) = $235
Coachli: 7.5% × $2,000 = $150

Coachli saves $85.

The pattern: Coachli is consistently cheaper on pure fees. The reason sellers still use Etsy is the marketplace traffic, not the pricing.

The AI restriction angle

In 2025, Etsy began enforcing stricter rules on AI-generated digital products. The exact enforcement varies, but creators reporting issues include those selling:

AI-generated artwork and prints
AI-generated coloring pages
AI-prompt packs
AI-generated templates

If your digital product catalogue includes AI-generated content, Etsy is increasingly risky as your primary platform. Coachli has no AI content restriction. Sellers in this category are actively migrating in 2026.

The "use both" recommendation

For most digital sellers, the right answer is not Etsy or Coachli, but both.

Use Etsy as a discovery channel: list a small selection of your products to capture marketplace browse traffic and convert first-time buyers
Use Coachli as your primary storefront: list your full catalogue, offer bundles and add-ons, and direct customers there from your social media and email list
For repeat buyers and high-ticket products, send customers to Coachli to avoid Etsy's higher all-in fee

The fee savings on Coachli for direct customers (those who would not have found you through Etsy anyway) often pay for the operational overhead of running two platforms.

Choose Etsy if, choose Coachli if

Choose Etsy if

Marketplace discoverability is essential to your strategy
You sell visual physical-adjacent products (printables, art prints, party decor, wedding stationery) where Etsy's browse audience is concentrated
You are new to digital selling and need the traffic boost while building your own audience
Your products are not AI-generated

Choose Coachli if

You have your own audience (email list, social following) and don't need marketplace traffic
You sell to repeat customers and want higher margins
You sell AI-generated content
You also sell coaching, courses, or live events alongside digital products
You need Naira or multi-currency processing
You want unlimited listings without per-listing fees