Customer story · Founder, Genomac

How Genomac Holdings scaled globally using Coachli's multi-currency processing

Oluwaseyi Olawale is the CEO and founder of Genomac Holdings, a Nigerian company with subsidiaries spanning biotechnology education and research. Coachli's multi-currency support unlocked Genomac's ability to teach and serve clients across 120 countries.

View Oluwaseyi's Coachli profile: coachli.co/genomac

At a glance

Company: Genomac Holdings (parent), Genomac Institute (education subsidiary)
Sector: Biotechnology education and research
Coachli URL: coachli.co/genomac
Primary use: 1-on-1 sessions, live classes, digital products for global students
Countries served: 120+
Favourite feature: Multi-currency payment processing

About Oluwaseyi

Oluwaseyi Olawale is the CEO and founder of Genomac Holdings, a Nigerian company with four subsidiaries. The most prominent is Genomac Institute, which focuses on biotechnology education and research. Genomac trains and mentors students globally on biotechnology fundamentals, research methods, and industry pathways, with participants coming from over 120 countries across Africa and beyond.

Operating an educational institution at that geographic scale is a payment infrastructure problem before it is anything else. For most of Genomac's early growth, that infrastructure was the bottleneck.

The challenge

Genomac's previous payment processor (DPO) struggled with the international transaction volume Genomac was generating. Payments from students in different African countries, Europe, and beyond would fail at unpredictable rates. Each failed transaction was a lost student.

"The biggest challenge for us was processing payments from over 120 countries. Coachli solved that, allowing us to scale globally and process payments with ease."

Compounding the issue: the tools they used for payments did not integrate with educational delivery. Genomac was running multiple platforms in parallel, one for payments, others for course delivery, mentorship, and live sessions. The fragmentation made it hard to scale.

Why Coachli

Genomac needed three capabilities in one platform: reliable international payment processing across many currencies and regions, integration of educational delivery (1-on-1 sessions, live classes, digital products), and the institutional trust that comes from a regulated platform handling the funds correctly.

"Coachli's integrity gives us peace of mind. We can trust the platform to hold our money without the fear of losing it."

How Oluwaseyi uses Coachli

Multi-currency payment processing accepting students from across Africa and globally, dramatically expanding their addressable market
1-on-1 mentorship sessions with biotechnology students
Live classes for cohort-based educational programs
Digital products for self-paced biotechnology content
Integrated dashboard managing all four streams from one Coachli account

"The integration of 1-on-1 sessions, live classes, and digital products has made it easier for us to manage academic content and mentor students virtually."

Results

Successfully processing payments from 120+ countries, up from a much narrower geographic range under their previous processor
Multi-currency feature enabling true global scale for the institute
Educational tools (sessions, classes, products) consolidated on one platform
Trust and security concerns addressed, freeing Genomac to focus on the education itself

"My favourite feature is the multi-currency payment option. It allows us to process payments from multiple countries, which has helped us reach a broader audience and grow our business beyond borders. If you want to scale your business and reach a global audience, you need to leverage Coachli. It makes processing payments from multiple countries easy, and you do not have to worry about losing customers due to payment issues."
— Oluwaseyi Olawale, Founder, Genomac